On the way to Essaouira from Marrakech, an area where they produce the famous Argan oil.
This industry have helped morrocan women, organized in cooperative, to become more independent by generating their own revenues.

 

Of course, many false cooperative are continuing to explote women work without giving them back their retribution, but in general the social impact was very positive.

Before modern times, the Berbers of ancient Morocco would collect undigested argan pits from the waste of goats which climb the trees to eat their fruit. The pits were then ground and pressed to make the nutty oil used in cooking and cosmetics. However, the oil used in cosmetic and culinary products available for sale today has most likely been harvested directly from the tree and processed with machines. [source article on wikipedia]