Wallapop - You have everything to gain (2022)
Advertising

"Hai tutto da guadagnarci": roughly translated in "You have everything gain", in Italian this idiom has a clear meaning. 
It means that even if you are going through a change in your lifeyou can only improve from it.  
  
For the launch of the new Italian Wallapop campaign, we decided to build a new global positioning leveraging on the same concept. Because no matter how unpredictable life may be: whatever happens, with Wallapop you can find the better side of everything, by selling the things you no longer need and buy what you will need.
We created 3 TVC subjects based on the concept, each one dedicated to a different selling (or buying) category:
that couple of girlfriends breaking up,  that son who finally leaves home and that embarrassing naked-yoga-enthusiast roommate.
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Agency: Wunderman Thompson Italy 
Chief Creative Officer: Lorenzo Crespi 
Executive Creative Directors: Pas Frezza & Luca Iannucci 
Copywriter Supervisor: Andrea Galanti 
Art Director Supervisor: Alessandro Dore 
Copywriter: Paulo Dos Reis Carmona 
Junior Art Director: Luca Comasco 
Strategic Planner: Marco Saracino 
Account Supervisor: Irene Simontacchi 
Account Executive Assistant: Luca Lavacca 
Director: Martin Holzman 
DoP: Alessandro Ubaldi 
Digital Content Director: Giulio Dimitri 
Editor: Alessandro Peticca; Giulio Dimitri 
Colorist: Claudio Beltrami


Wallapop - You have everything to gain (2022)
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Wallapop - You have everything to gain (2022)

"Hai tutto da guadagnarci": roughly translated in "You have everything gain", in Italian this idiom has a clear meaning: even if you are going t Read More

183
3.8k
13
Published: