Women were not going to the gyms for many reasons, either because they were quite expensive or they preferred outdoor sports. Reebok launches Cardio Ultra, special shoes for indoor workouts, but if women were not going to gyms anymore, what could be done? Convert our Reebok stores into gyms! And how? By purchasing Reebok Cardio Ultra shoes, they would get two free months of gym membership and also enjoy discounts on Reebok items after class.