ConSuma equidad (Fairtrade)

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ConSuma equidad (Fairtrade)
Animation - Digital drawing - Graphic design - Illustration - Motion graphics

Motion graphics first-prize winner (audiovisual modality) of the 12th General Administration of Equal Opportunities Edition of the Government Area of Family and Social Services of the city council of Madrid.

In this edition under the theme line "ConSuma equidad" ” the goal is to combine the International Women’s Day and gender equity with the fairtrade*.
*Fairtrade is a solidary commercial system created on 1964 and promoted by 30 non-governmental organizations, the ONU and social and political movements whose goal is the development of the nations and the fight against the poverty progressing the access to the market for the most damaged producers. All the products that carry the Fairtrade stamp guarantee that it was made and commercialized following the Fairtrade international criteria establishedby the Fairtrade Labbelling Organizations (FLO) International.

You can activate the spanish or english subtitles on the playback video panel, and adjust the visual quality to 720p (HD).

Real resolution of the contents that define each frame (details)

Composition design of the most outstanding plans (miniature strip)

Illustrations of the historic characters present in the motion graphics

Olympe de Gouges (in 1791 who wrote «Declaration on the Rights of Woman and the Female Citizen»).

Clara Campoamor (in 1931 who achieved the women's suffrage in Spain).

Benazir Bhutto (in 1988 became the Prime Minister of Pakistan and muslim world).

Poster "ConSuma equidad"

Graphic design introduced in the same competition (poster modality) with the goal of creating an advertising campaign through the utilization of the same artistic line in both modalities.