How to Effectively Enhance Audience Engagement into Your Direct Sales Business?

Social media has already become a place where people dump everything–the good, the bad, the unnecessary and a very minor percentage of things that really matters to the users. This is where an efficient social media strategy plays its game. The social media strategy of direct sales businesses is designed meticulously to not bombard users with unnecessary or uninteresting content.

Direct sales businesses which primarily revolves around people and relationships definitely needs to curate interesting and intriguing content to not lose their focus on you. The best way to make them keep an eye on you is to follow the 80-20 rule where 80% of the posts or contents you share on the social media platforms should comprise of content that will educate and entertain customers in someway or the other. While grasping these information from you, they will feel that they add value to them rather than some random content which makes no sense to customers in anyway.

The rest 20% could be promotional posts–of course, every brand survives on promotions too and people are very keen about them anyway. Especially when customers does comparisons between brands, promotional posts is a direct pointer as to what the brand is, its unique selling point, and what has it got to showcase for its customers.

Like someone wise said, marketing isn’t just about what you sell, but what stories you tell about your brand. And hence, it is essential for MLM companies to have a strong social media strategy for the brand to grow towards newer directions.