Discover the Distinct World of Direct Selling and Network Marketing

Are you planning to start a business? Have you been talking to different people to understand the scope of running a business and that’s when the two terms direct selling and network marketing struck you. Although you constantly hear these terms in many conversations, you are not able to create a clear picture about them. Here you have been provided with the simplest explanation about these terms deep dive into and understand the terms and the differences between them. 

Firstly, let's understand what direct selling is and how does it work? To begin with direct selling is a model of business, where goods or services are sold directly to the customers bypassing the traditional retail pathway. The sellers or representatives are individuals who work for a company, but they do not work in a traditional office, instead operate on their own. Direct selling companies provide various kinds of products which include kitchenware, health and wellness items, cosmetics and much more. The representatives display their products to potential buyers mostly through personal interactions.  A representative is benefitted as he/ she earns a commission when a sale is successful. 

Next, let’s find out about what network marketing is and how it operates? Network marketing is also known as multi-level marketing in short MLM. The recruitment procedure is different in MLM industry, apart from selling products and services a network of marketers is created to join the business as representatives. The MLM industry builds a team (upline and downline structure) by recruiting more representatives. Apart from the commission from their own sales, representatives are provided with training, support and receive incentives on the sales of their team, 

Now that you have an outline about direct selling and network marketing, let’s get into the benefits, one such advantage is the low entry barrier, individuals can run their own business with minimal initial costs. Because of the same reason, individuals from any background regardless of their age or experience can access this business model.

 Network marketing and direct selling allows individuals to be their own boss, work from home, and set their own working hours. Few other benefits while working in this industry are flexibility, work-life balance and the ability to be the master of one’s own work, and unlimited earning potential. Representatives have a higher chance of financial success, as they put more effort and dedication into their business. Motivation is a factor for representatives to work hard, set goals and achieve the target in their business endeavors. 

Direct selling and network marketing provide representatives with chances, and they must strike when the iron is hot which means they must find the opportunity and seize it at the right time. With many unique features and opportunities to unlimited earning potential these business models remain as pillars of opportunity, and empowerment.