Deja Foxx and Carly Ayres Help Avie Daisy Designs With A Complete Rebrand
Season 5, Episode 6
Designing a rebrand can feel overwhelming and complicated, and if you get it wrong, your business takes a hit. This is exactly the challenge facing Mickaela Allison-Allifua. She launched Avie Daisy Designs as a hobby in 2020. Her custom-beaded pet collars are inspired by traditional beadwork from her Navajo heritage. But as the business picks up steam, she wants to grow bigger and bolder – and she feels like the Avie Daisy brand doesn’t quite capture her vision. She wants to rename, redesign, and relaunch but worries her customers won’t follow, and that her design ideas won’t add up.
Featured in this episode
Mickaela Allison-Aliifua has big plans to grow her brand beyond her pet collar hobby. Check out her work on Facebook and Instagram, and watch how she evolves her design and product line from “Avie Daisy” to “Keiki’s Collection”.
We pair Mickaela with Deja Foxx, a fierce and inspiring online activist, strategist, and influencer. Deja talks about her own rebranding efforts for GenZ Girl Gang, an online community of young women. Deja talks about the value of engaging customers in Mickaela’s rebranding work, and encourages her to be fearless in expressing her heritage, her pride, and her voice in rebranding Avie Daisy. Follow Deja on Instagram and TikTok.
Then designer and creative director Carly Ayres guides Mickaela through a core values exercise to help her find design inspirations for her rebrand. Carly draws from her experience supporting the redesign of Google’s logo. Find Carly on Instagram and Twitter.
This season of Wireframe is supported by Adobe Express – a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about Adobe Express at adobe.ly/wireframeexpress. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)
Listen and subscribe to the show, and click here to read a full transcript of this episode.
