Ellen Bennett and Schessa Garbutt Help Latinx Therapy Refresh Her Brand
Season 5, Episode 3
Therapist Adriana Alejandre is great at helping patients refresh their mental health. But when it comes to her own branding, she’s stuck in the past. Her mental health org, Latinx Therapy, has grown leaps and bounds since it was founded in 2018, and it’s time for a branding update. Khoi and his team help Adriana find a new look that represents the breadth of the Latinx population and herself, so Latinx Therapy can move with confidence and clarity into its next stage.
Featured in this episode
Adriana Alejandre is a therapist working to break the stigma of mental health within the Latinx community by making mental health services more accessible. Find her on Instagram, Facebook, YouTube, and TikTok. She also hosts a podcast on her website, where you can see the existing logo that she’s trying to refresh.
We pair Adriana with Ellen Marie Bennett of Hedley & Bennett, an apron and cookware company known for its iconic ampersand logo. Ellen shares the story of how she chose to represent her own heritage through her brand. Follow her on Instagram.
Designer Schessa Garbutt of Firebrand Creative House helps Adriana harness the simple power of symbols to inspire her new look, and they talk about the potential of using the Quetzal bird as a design inspiration for her refresh. Schessa references work she’s done with “Mindfulness For The People”, a queer Black-woman-owned not-for-profit that used symbolism from African culture in its branding. Find Schessa on Instagram and Twitter.
This season of Wireframe is supported by Adobe Express – a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about Adobe Express at adobe.ly/wireframeexpress. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)
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