History of the Socks, AJU Socks
Corporate identity design for AJU Socks.
Project Overview
Starting as KUKJE Nylon in 1960, AJU Socks is a representative company that has been leading the Korean socks manufacturing industry and has continued the family business from generation to generation for over 60 years. AJU Socks, a legwear company that has protected the people's feet with the highest quality and sincerity, has established a vision to renew its CI and move forward as a 100-year company to mark its 60th anniversary. VEIG set the history of AJU Socks, which has been devoted to socks production for over 60 years, as the biggest core value that differentiates it from its competitors, and developed the slogan called 'History of the Socks' and renewed its CI with the goal of visualizing the slogan.
Design Strategy
The word mark of AJU Socks, which appeals strongly and boldly to corporate confidence, is reminiscent of socks by its shape itself. It visualizes the flexible and elastic properties of socks in the form of soft curves, and conveys to customers the business area of AJU Socks and its 60-year history devoted to socks production with its unique serif typeface and descender of J. The designated typeface Astoria is a typeface with a partially curved Serif applied to the upper left corner, ensuring morphological consistency with the word mark, and delivering corporate messages with solid trust and pride while symbolizing its unique historicality.
Colors & Elements
AJU Beige, the main color, expresses the sincerity of AJU Socks, which seeks to produce the highest quality products by considering the materials first. The beige, which is a fundamental color reminiscent of the yarn of socks and appeals to a comfortable and warm sensibility, is a color that can capture modernity and historicality, and solicit AJU Socks' unique identity. In addition, messages such as slogans 'History of the Socks' and 'SINCE 1960' can be used as auxiliary graphics and applied to applications to enrich the company's visuals and expose its features more actively.
Client AJU Socks
Discipline Corporate Identity / Slogan / Signage / Website Development
Director Jaeyong Jang
Design Hyeyoung Jung, Rihyeon Ju, Yoona Kim, Yeohae Song
Discipline Corporate Identity / Slogan / Signage / Website Development
Director Jaeyong Jang
Design Hyeyoung Jung, Rihyeon Ju, Yoona Kim, Yeohae Song
