Holiday bucket design for KFC. Most holiday illustrations and imagery in North America feature scenes of families and celebrations indoors, we wanted to contrast that by showing festivities taking place outdoors in a mystical land of ‘winter chickenland’, especially in the context of being in lockdown. Catch all the Easter eggs, you might find a familiar face! 4 million buckets were distributed.

Made at Wieden + Kennedy, Portland.

SELECTED PRESS–
Hypebeast, Adweek, Dieline

Design Producer: Amy Streger
Design Director: Patrick Nistler
Production Specialists: Beth Schuenemann, Vicki Liu
Photography and Retouching: Saskia Thomson
Motion: Chris Huang
Design and Art Direction: Shantanu Sharma