MORE Water is a conceptual water brand that positions itself as a soda brand to encourage younger people between ages 6-19 to drink water. The art direction takes its inspiration and reimagines similar motifs to conventional water brands to give water a more desirable image.

Kids and teenagers between ages 6-19 aren’t drinking enough water as part of their fluid intake. Harvard scientists who turned up the finding were initially looking into the consumption of sugary drinks in schools and looking for ways to steer children toward water instead — a much healthier beverage.

I wanted to address this issue by creating a water brand that positions itself like a soda brand to appeal to that demographic. The goal is to make it look overtly like a sugary drink than a regular bottle of water.