Hospice 2nd Hand Bookstore
Print / poster campaign
A print and poster campaign advertising Hospice's 2nd Hand Bookstore.
Copy: Our books have two stories. Hospice 2nd Hand Bookstore.
Awards:
Cannes Gold
Cannes Gold
Cannes Bronze (press and poster)
4 x Cannes Shortlists
Creative Circle Ad of the Month
Creative Circle Ad of the Month
Eagle Awards Bronze
Loerie Gold
Loerie Gold
Loerie Bronze
Featured in the Gunn Report (now WARC) - One of the year's 50 best print ads
Voted one of the Top 10 International Press campaigns of the year by Campaign magazine (2004)
Featured in the Gunn Report (now WARC) - One of the year's 50 best print ads
Voted one of the Top 10 International Press campaigns of the year by Campaign magazine (2004)
Copy and logo detail.
Credits:
Client: Hospice Johannesburg
Agency: Lowe Bull Johannesburg
CCO: Matthew Bull
ECD: Gareth Lessing / Rob McLennan
Copywriter: Asheen Naidu / Adam Wittert
Client: Hospice Johannesburg
Agency: Lowe Bull Johannesburg
CCO: Matthew Bull
ECD: Gareth Lessing / Rob McLennan
Copywriter: Asheen Naidu / Adam Wittert
Art director: Marion Bryan / Avalon Dos Santos
Photographer: David Prior
