PS Family NYC, an agency funded through the DOE, is responsible for managing one of the largest Family Child Care Networks in NYC. Working directly with in-home child care providers, PS Family supports their businesses and helps families find low cost and free childcare in Brooklyn and Queens.
Creative & Marketing Manager (2020-2022)
Web Development PSFAMILYNYC.ORG
Designed comprehensive, visually appealing, branded website that is easy to navigate. Designing user interfaces and navigation menus. Integrating multimedia content onto a site. Troubleshooting problems with performance or user experience.
Branding BRAND GUIDE
Developed visual branding that reflected the mission and diverse communities PS Family serves. Worked with illustrator to build a series of characters to represent our community and to visually enhance our marketing assets. Designed storefront signage and branded interior artwork. Created branded presentations using Google Slides and PowerPoint.
Branded Presentations
Branded Signage
Branded Marketing Materials
Advertising & Press
Design ad campaigns for local publications. Create printed marketing materials to be handed out. Write press releases and distribute to local media outlets.
Ensure all assets have cohesive visual branding. Create email marketing campaigns for events. Prepare, write, and design 6 monthly newsletters, in both Spanish and English. Create monthly printable calendars for providers and families. Brand all social media outlets. Provider continuous applicable content along with original graphics and videos. Consistent blog posts about relevant information.
Events
Work with all teams to produce and market events for families, providers, and the community. Apply technical assistance to participants and provide one one help.
