KFC Milkybar Krushers 'Face Yoga'
Integrated Campaign
An integrated, digitally-led campaign aimed at the youth market, to launch one of KFC's super thick, iced-chocolate beverages, the Milkybar Krusher - the ultimate "chill for da face". The budget was really small, so of course we did what any responsible marketing team would do - we started a cult.
We used radio, outdoor and mobile to drive people to watch our Face Yoga tutorials on the KFC Milkybar Krusher microsite. We also did live Face Yoga sessions at university campuses around the country.
We used radio, outdoor and mobile to drive people to watch our Face Yoga tutorials on the KFC Milkybar Krusher microsite. We also did live Face Yoga sessions at university campuses around the country.
Awards:
Loerie Bronze 2013 (Integrated campaign) and many finalists.
Loerie Bronze 2013 (Integrated campaign) and many finalists.
Creative Circle Ad of the Month - 3rd Place (Film) December 2012
Apex Award for Effectiveness 2013
Radio:
Radio ad - Face Yoga Intro 1
Radio ad - Face Yoga - Episode 2
Radio ad - Face Yoga - Episode 3
Credits:
Client: KFC South Africa
Agency: Ogilvy Johannesburg
Client: KFC South Africa
Agency: Ogilvy Johannesburg
ECD: Fran Luckin
CD: Mike Martin / Bridget Johnson
Creative Group Head / Art director: Marion Bryan
Creative Group Head / Copywriter: Catherine Wanliss / David Krueger
CD: Mike Martin / Bridget Johnson
Creative Group Head / Art director: Marion Bryan
Creative Group Head / Copywriter: Catherine Wanliss / David Krueger
Director: Asher and Brian from Team Best
Actor: Rob Van Vuuren
Music (Library) - “Yeh Ladka Hai Allah” Jatin-Lalit, Udit Narayan, Alka Yagnik
Music (Library) - “Yeh Ladka Hai Allah” Jatin-Lalit, Udit Narayan, Alka Yagnik
