W O R K I N P R O G R E S S
Branding for a new Finnish educational consultancy specializing in teacher training and English language exam preparation using student-centric methods. Our aim was to create an identity that reflects the company’s high quality teaching methods with a creative and fresh Nordic twist. In contrast to multidimensional logo, we made abstract and unique illustrations to create a feeling of constantly evolving creative learning process. At the same time, the illustrations give a hint of the raw and cool Finnish nature – northen lights, lakes, wood, ice and solid rock.
logo, typography, illustrations, website, business cards
We made a simple and straightforward website with a lot of space, some bold text, pale blue illustrations and spicy warm red.
B E H I N D T H E S Y M B O L
The basic shape of the symbol comes obviously from the letter W, but it also carries an idea of creativity and learning from different perspectives. It's all about communication, collaboration and building your own learning desire from your point of view. This is really the core idea of Work in Progress student-centric method.