Minds in Business
Healthy Mind Creates a Better Working Life
Minds in Business is a company which provides services for better mental well-being at work. Its goal is to create a more humanly sustainable working life and help organizations to feel better with a human-centered approach.
We wanted to create a visual identity which communicates the different sides of mental well-being and bring out the company's message confidently, but still with a playful and human touch.
At the center of the look is a 'living', animated logo that communicates different aspects of the human mind; joy, sadness, and wondering. Its idea includes an insight which is essential to the whole concept: well-being of the mind can arise from small actions and insights. The color scheme ranges from dark to bright, where energetic green shines alongside the dark tones.
Website: mindsinbusiness.fi
