We launch the New Megane E-Tech 100% electric with a tribute to the most iconic Renault Getuppa film of the 90s.
On board the car, equipped like a real recording studio, the Fast Animals and Slow Kids recorded their version of a great music classic: GET UP (I Feel Like Being a) Sex Machine by James Brown. The result is MEGUPPA, a rock hit with an 'electric' twist.
An immersive performance, set in a motor racing track, that reinterprets an icon and shows that, from the 1990s to today, some things have changed to suit the new present
An immersive performance, set in a motor racing track, that reinterprets an icon and shows that, from the 1990s to today, some things have changed to suit the new present
Credits:
CCO Publicis Italy: Cristiana Boccassini
Executive Creative Directors: Riccardo Fregoso, Selim Unlusoy
Associate Creative Director - AD: Dario Citriniti
Associate Creative Director- CW: Anita Merlin
Art Director: Joao Araujo
Copywriter: Ruben De Barros
Strategic Planner: Martina Rinciari
Senior Experience Strategist: Melike Akyar
Head of Client Service: Giada Salerno
Account Supervisor: Sara Barone
Account Executive: Francesco Di Bartolo
Digital PR Manager: Carol Verde
Digital Project Manager: Ornella Scarparo
UX Designer and Digital Producer Supervisor: Simona Caldarini
UI Designer: Ariberto Anastasi
Head of Creation: Francesca Zazzera
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Directors: Bendo
DOP: Laurent Rodriguez
Editor: Tommaso Bianchi
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Original music: Get up I feel like being a sex machine/ James Brown / Warner Chappell
Music cover: Fast Animals & Slow Kids
Artist Consultant & Coordination: Piperita
