Ecuador Awareness Campaign
This project was for an NGO in Ecuador.
They required a series of awareness posters.
My Concept
For this campaign I re-designed famous alcohol brands consumed in Ecuador by directly and clearly attacking their messages.
I kept the design neat and simple, yet bold and powerful.
Alcohol brands Consumed in Ecuador:
My Design :
Johnnie Walker "keep walking" had lost his leg to an amputated one.
Cardhu now hold "Azrael's weapon
Tanduays' Capital "T" turned into a grave cross "t" that also refers to Tanduay Rhum.
Finally, the Bat wings in Bacardi now became the wings for angel of death.
- The Strategic Design implementation attacks the message of each drink, and awaken how a good party time can lead to tragedy and death.
