SFC TOURNAMENTS & EVENTS
Commissioned rebranding project
Sports Fishing Championship (SFC) is the largest international saltwater fishing competition. Every SFC event is sewn into the fabric of incredible fishing towns, rich with history and championship pedigree. It is our mission to use our tournaments and our platforms to create a world-class experience for our anglers, corporate partners, fans, families, volunteers, and staff.
The SFC was launched in an effort to showcase the sport of offshore fishing, positively impact the local economies of our championship towns and continuously improve our championship tournaments around a championship competition.
Problem & Solution
The previous tournament logo system is very disjointed, dated and loaded with tiny detail that make them almost impossible to be scaled and reproduced across both, digital and print platforms.
The solution presented below, was to establish unity and create a cohesive look and feel for the SFC’s tournament logos while giving each a unique visual cue from the town they represent. The goal was to also bridge the gap between tradition & modernism by injecting energy into familiarity while crafting these marks. All logos created need to feel like they belong under one brand and be flexible with enough detail to feel bold/sport-like, but simple/clean enough where it can be used in a variety of mediums.
Brand Traits
Prestigious / Bold / Clean / Sporty / World-Class
Project Scope
— Brand Logo System & Identity Design
— Illustration
NOTE: Design Shark was responsible solely for the creation of the logos presented below. The SFC team were responsible for creating all the application designs (website design, instagram posts and souvenir program layout).
