This project was a two-part project which included coming up with a brand identity as well as package design. The direction that I was given was cater towards the outdoorsman type of demographic. They wanted a simple logo with a rugged feel. I started with the logo where I wanted to use a simple, hand-written font and I used all lowercase letters to give it even more of a more personal feel. From there I started working on a logo mark which I came up the concept of a rocking chair, using an L and an S to create the upper half. This design would be used on the upper neck of the wine bottles. For the bottles themselves, I used an outdoor theme and each wine has its own color scheme. I knew the client was an avid moose fan so I used a scene that really represented the man behind the brand.