This was a YCN brief set by Domino’s Pizza that I happened to win a commendation for. This was created back when I starting out on Photoshop and Illistrator so it may look a little rough by todays standards. 

The challenge was to make their "2 for Tuesday’s" offer stand out from other pizza companies Tuesday offers. My approach was to think, what made Tuesday’s different, what was good about Tuesday’s or did any specific happen on a Tuesday? I ended up down a rabbit hole and found a number of historical events, so this is what I built my concept around. This combined with a social media campaign called “Your Tuesday” to encourage people to show off what they’ve done on Tuesday or what current events may happen on a Tuesday keeping the campaign current, memorable and interactive.

Thank you for comeing down memory lane with me. This might be something I should revisist and see how I would redo now than