A friend of mine and her partner started their own sweet business.
She asked me to create a logo and a style. I then eventually created
a brand guide so that she would be able to freely use assets but
keep everything consistent for an overall more professional feel.
We started by exploring what kind of fonts, colours and styles she
liked but as she was very open I created a range of designs for her
to whittle down what she wanted. After a couple of alterations, we
were able to finalise the logo. Once this was done I created a brand
guide. This helped her when she created flyers, business card,
social media posts and create her website.

The process beging with coming up with a logo, I created a number of designs for the the client to choose from. 

Ushing those ideas we took the more popular elements such as colours and fonts but the main focus being the pick and mix scoop. 

We then whittle the elements down even further, having a fix on the colours, font and layout. We then just played round wihtt he orginc elements to chhose what would look best. 

We the refined the final main logo as well as a monotoned and reversed montotone version. 

I then went on to create the brand around the logo and created a brand guide so she or anyone else could create materials that would always match.