Nimmtee.de was a online platform that sold high quality tees across the DACH region. After being launched it was soon taken over. Its simple approach was very successful and struck the zeitgeist - to battle all the coffee drinkers out there and make them want to try different tees instead. 

It was one of the first online-shops of its kind. Using the main colours as green and white, it conveyed a message of being ecological and sustainable – which it was indeed. The project launched in the early 2000's before the hype of sustainability was at its peak.

A good example of a simple idea working out and using the K.I.S.S method to make a minimum viable product. (Keep it simpe st*pid)