Deli Daily was a concept business that would feature ecologically and regionally sourced goods, as well as a deli style café that would serve meals for breakfast and lunch. 

The client wanted something that would convey the message of having a fresh and healthy meal onsite or to take away. Using fresh green tones with the touch of white to give it a puristic touch and something of a highlight to contrast the greens, it comes across as a friendly and comforting brand that takes care of its food and staff. 

Adding small ideas like the recycled green bags and the glass bottled freshly squeezed apple juice and the to-go-containers or recycled plastic added value and a sustainability aspect to the brand overall.