OYO 3-step Skincare Routine
It’s our mission to show you it doesn’t have to be awkward talking about the *taboo* things we as women, are so used to seeing and being every day. Freedom of choice is our why. Skincare should be fun. Bold and daring…
Identity & Packaging
2021
Discovery
One winter night in Switzerland, two sisters were discussing their feminine problems over a glass of wine and came to the conclusion that they were both struggling with the same intimate skin problems. Despite the fact that they are sisters, this topic was not easy for them to discuss and they decided to find out why.
One of the problems that they identified is feeling of freedomless that only you have a problem with ingrown hairs and no one else.
We did some in-depth interviews with our acquaintances, as well as people on Facebook, and found out that 90 percent of women face the same problems as us and have the same feeling of freedomless. Other thing that we found is most off the shelf products contain harsh ingredients and stinky and fake fragrances. Those available products were not safe for your personal needs and vaginal health.
One winter night in Switzerland, two sisters were discussing their feminine problems over a glass of wine and came to the conclusion that they were both struggling with the same intimate skin problems. Despite the fact that they are sisters, this topic was not easy for them to discuss and they decided to find out why.
One of the problems that they identified is feeling of freedomless that only you have a problem with ingrown hairs and no one else.
We did some in-depth interviews with our acquaintances, as well as people on Facebook, and found out that 90 percent of women face the same problems as us and have the same feeling of freedomless. Other thing that we found is most off the shelf products contain harsh ingredients and stinky and fake fragrances. Those available products were not safe for your personal needs and vaginal health.
Concept
We say that using our product is like feeling the touch of nature, virgin and primordial.
the Blossoming process is a physical manifestation of the touch of nature that demonstrates vitality
A symbol of such power is a flower that formed the basis of the logo concept.
The basis of the identity is the metaphor "Touch of nature" through which we revealed the most important values of our brand : normalise female intimate care for all women kind.
We say that using our product is like feeling the touch of nature, virgin and primordial.
the Blossoming process is a physical manifestation of the touch of nature that demonstrates vitality
This Power acts even in an artificial environment, manifesting itself as a protest to everything that is unnatural and demonstrating the superiority of nature.
A symbol of such power is a flower that formed the basis of the logo concept.
Illustration
With the help of illustrations, we have strengthened and revealed the metaphor by creating a wild and virgin environment, the center of which is our product.
By combining elements of our variable logo with wildlife, we got colorful labels for our packaging that scale well
in offline & online carriers.
