ABOUT THE PROJECT
Our client is going to launch Praxi offline courses for junior designers. Their main feature is learning empirically. The client currently only has one digital design course, but there may be others. The course consists of three modules: learning Figma, creating a Landing page, and creating a mobile application.
Praxi is your impulse, the power with which, you will overcome internal barriers.
A parachute jump in which you are not flying alone.
ABOUT THE NAME
In ancient Greek, the word praxis (πρᾶξις) meant the actions of free people. Aristotle believed that there are three main types of human activity: theory (thinking), poetry (creativity) and praxis (action). Three types of knowledge corresponded to these types of activity: theoretical, the ultimate goal of which is truth; poetic, the ultimate goal is the production of material objects; and practical, the ultimate goal of which is action.
In addition, philosophers (mainly Marxists) used the term "praxis" in the meaning of
"action aimed at changing society."
DESIGN APPROACH
Identity aims to convey multiple meanings. The first is we are your impulse. We say that you are a designer and you are with us, which means that you are not standing on the plane waiting for the jump, but already flying. And you can do it. So we showed it through animation and communication.The second is that all classes consist of 100% practice; therefore, the logo was created according to the principle of constructivism, characterized by rigor, geometricism, laconic forms and monolithic appearance.
DELIVERABLE: BRANDING SYSTEM / COMMUNICATION DESIGN / STATIONERY DESIGN / MOTION DESIGN
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2020
© Axen
The logo is based on primitives that reveal the essence of the courses,
this is most practical approach
