Eneco, a Dutch energy company, opened a b&b situated in a big sea container in the zoo of Rotterdam 'Blijdorp'. Guests only need to pay for the energy they would be using, this way to promote Eneco's new product, a special thermostat, called TOON this way also creating awareness.

 

NO CANDY shot this commercial as an extra promotion for the big digital campaign set up by ACHTUNG! and FHV BBDO.