BOOPBOOP
- ORIGINAL -
项目类型 Type ｜ 品牌IP形象设计 Brand IP image design
客户 Client ｜上海海鼎信息工程股份有限公司
项目日期 Year ｜2022
海鼎是国内领先的商业流通、电子商务和现代物流解决方案提供商，致力于用科技与创新促进企业发展，通过专业的管理咨询服务与软件研发能力，构建高效、敏捷的数字化现代零售世界。
HEADING is a leading provider of commercial circulation, e-commerce and modern logistics solutions in China. It is committed to promoting the development of enterprises with technology and innovation, and building an efficient and agile digital modern retail world through professional management consulting services and software research and development capabilities.
客户希望以符合海鼎企业文化的牛为原型来设计品牌IP形象，所以便有了小匠的诞生。
Customers want to conform to the HEADING corporate culture of the calf as a prototype to design brand IP image, so there is the birth of the Xiaojiang.
🐮 基础形象 BASIC SHAPE 🐮
我们给小牛设计了大大的手和大大的脚，希望该角色能给人踏实、可靠的感觉，头上的一撮毛发又显得俏皮可爱，并且给他配上可以显示出行业属性的黑色T恤及深蓝色裤子。
We gave him big hands and big feet. We wanted him to look stable and reliable, and the hair on his head was playful and cute. We also gave him a black T-shirt and dark blue pants that were indicative of the industry.
扩展形象 EXTENDED SHAPE
🚀 太空服造型 SPACE SUIT 🚀
👓 极客造型 GEEK 👓
谢谢观看
THANKS FOR WATCHING!
