BOOPBOOP
- ORIGINAL -
项目类型 Type ｜ 品牌IP形象设计 Brand IP image design
客户 Client ｜ 余额宝 Yu ’ebao
项目日期 Year ｜2021
啵噗啵噗有幸参与余额宝八周年品牌升级项目，为余额宝设计全新的IP形象余有有（Yuyoyo）。该IP形象结合了余额宝全新Logo图形来设计，以鲤鱼为原型，背上的鱼鳍跟Logo图形中的金币相呼应，角色经典动作定格在跳起腾空的姿态。
BoopBoop Studio was fortunate to participate in the 8th anniversary brand upgrade project of Yu 'ebao and designed a new IP image of Yu 'ebao named Yuyoyo. The IP image is designed in combination with Yu 'ebao's new Logo graphics. The carp is the prototype. The fin on the back echoes the gold coin in the Logo graphics. At the same time, the character's classic action freeze in the jumping air posture.
基础形象 BASIC SHAPE
扩展形象 EXTENDED SHAPE
谢谢观看！
THANKS FOR WATCHING!
