Brand identity
Proposal
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La Belle Télé
Production et Réalisation Audiovisuelle
La Belle Télé is the new production company of Sébastien Folin and Olivier Drouot focused on creative audiovisual content. LBT’s programs are different through their tone, their contemporary style and their beautiful stories (fictions) that entertain and make people think. When LBT crafts a program, they don’t count on sensationalism to gain a lot of audience fast. They prefer to work in a long-term perspective that will allow them to increase gradually the quality of their programs.
The challenge in this proposal was to create a brand identity that affirms the company’s innovative positioning: bring smartness, relevance and handicraft into TV, in opposition to traditional TV.
© Panorama 2013
