Challenge
Worldhotels is an exclusive group of independent hotels, who bring together a handpicked portfolio of 500 properties in 250 destinations and 65 countries across the world. We were commissioned to develop the group’s Full License Model, to be used as a sign of endorsement and inclusion into the Worldhotels brand.
Solution
We developed a clean crisp identity, centred around a ‘W’ icon. The adaptability of this marque means it can be used across the advertising material, signage and in-room literature of each individual establishment, complimenting the hotels own unique visual identity.
