• Add to Collection
  • About

    About

    Long-standing client, LSG Sky Chefs required a food and beverage menu for the Asian-themed lounge situated within their stand at the WTC Expo - t… Read More
    Long-standing client, LSG Sky Chefs required a food and beverage menu for the Asian-themed lounge situated within their stand at the WTC Expo - the leading global event dedicated to travel catering, passenger comfort and onboard retail products. We created a menu based on the concept of a fan, with pages that rotate around a pivot. It featured graphics that fused traditional oriental visual themes with contemporary, minimalist typography. As well as explaining food options, the menu also acted as a promotional tool, communicating information about the LSG Sky Chefs business with clarity and style. Read Less
    Published:
Challenge
Long-standing client, LSG Sky Chefs required a food and beverage menu for the Asian-themed lounge situated within their stand at the WTC Expo - the leading global event dedicated to travel catering, passenger comfort and onboard retail products.
 
Solution
We created a menu based on the concept of a fan, with pages that rotate around a pivot. It featured graphics that fused traditional oriental visual themes with contemporary, minimalist typography. As well as explaining food options, the menu also acted as a promotional tool, communicating information about the LSG Sky Chefs business with clarity and style.