LOGO DESIGN
I quickly found a few promising directions. Next, I spent time exploring a few selected directions, testing them to make sure the final decision was justified. After all testing and discussion, I made an important decision to evolve the direction with a combination of a symbol and wordmark. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each branding process. Final polishing is one of the most meticulous steps in my logo design workflow. I use the grid system, based on the Fibonacci sequence that always leads to high quality results.
I quickly found a few promising directions. Next, I spent time exploring a few selected directions, testing them to make sure the final decision was justified. After all testing and discussion, I made an important decision to evolve the direction with a combination of a symbol and wordmark. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each branding process. Final polishing is one of the most meticulous steps in my logo design workflow. I use the grid system, based on the Fibonacci sequence that always leads to high quality results.
#alickreative #logo design #branding #world-class design
