"Prototyping is the conversation you have with your ideas. We develop in functional and voluminous progress to bring them to life. For sustainable results. Think big. Print bigger."

Q.BIG 3D is a german engineering company for big size 3D printing. The developed procedure VFGF (Variable Fused Granular Fabrication) is only printing in high resolution when it's necessary. So additive manufacturing technology can be used in whole new fields of application and reduces costs using synthetic granules. With the printer QUEEN 1 by Q.BIG 3D bigger printings can be manufactured a hundred times faster. The venture aims to develop the printer market for large scale applications.

VISEE redesigned the visual identity of the innovation award winning start-up in order to provide the team with a graphic guidelines with codes that complement their new logotype. In this context, our mission was to accompany the innovation team in the creation of the visual identity of this new entity.

The Idea: to give the brand a dynamic and playful base. We illustrate the mission statement and give a moving athmosphere and seperate the initial Q as an iconic brandmark. A signet that symbolizes striking results, a fast and collaborating service and gives the product a bold look.

We have separated the "Q" monogram from the wordmark to create a distinct symbol. This separation allows us to create a "responsive logo" designed to adapt perfectly to digital media (profile picture, favicon, etc.), and make the most of the potential they offer (animation, audiovisual presentation, etc.).

The typographic connotation display the Unique Selling Proposition as well. Printing in high resolution when it's necessary. The core feature is transferred into a headline system, wording and the graphic language: a play with the contrast of bold & fine. Supported by a color scheme with dynamic gradient, signaling hue and solid shades of petrol.

To highlight speed and transport the additive technology, we added another level for communication and advertisement: a transformed cube to a gradient arrow. Beside moving elements in animation, contrasts in size and the layered hexagon bring the technologic scalability to print media.

The composition principles build a variable playground to display the brands features – modular and orchestrated digitally. The interplay of graphic elements and visual world set a friendly, innovative but simultaneous serious technical brand voice. To make the mission come to life. Think Big. Print Bigger.