Yours Bank - Be free. Be you
EN
Yours Bank is the first prepaid card for young people to learn financial education, in real life. Its purpose is to transform lives through financial education by helping people gain the autonomy to do whatever they want, including investing in themselves and in their own future.
My role: Motion Graphics
Agency: GH Branding
Client: Yours Bank
PT
Yours Bank é o primeiro cartão pré-pago para jovens aprenderem educação financeira, na prática. Seu objetivo é transformar vidas através da educação financeira ajudando pessoas a conquistarem autonomia para fazer o que quiserem, inclusive investir em si e no próprio futuro.
Minha função: Motion Graphics
Agência: GH Branding
Cliente: Yours Bank
EN
In 2021 while working with GH Branding team I was responsible for conceiving the animated visual universe of Yours Bank with the main challenge of transforming small loops into animations, reflecting the brand's purpose.
The visual solution to this challenge was to bring to the behavior of the animations the bounce tool to represent something restless, young and happy, keywords that are part of the attributes of Yours Bank.
PT
Em 2021 enquanto estive trabalhando com a equipe da GH Branding fui responsável por pensar o universo visual animado da Yours Bank com o principal desafio de transformar pequenos loops em animações, refletindo o propósito da marca.
A solução para este desafio foi trazer para comportamento das animações a ferramenta do bounce para representar algo inquieto, jovem e alegre, palavras-chave que fazem parte dos atributos da Yours Bank.
THANK YOU
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Credits:
CEO: Gustavo Hansel
Creative Direction and illustration: Joel Almeida
Design: Girlei Rodrigues
Motion Graphics: Rônatan Bica
3D and Motion: Felipe Saraiva
Filmmaker: Ivan Ramalho
Photography: Christopher Schuster
Content Direction: Bárbara Scarelli
Content: Joana Sabbag
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