The task is to develop a social campaign aimed at changing attitudes towards menopause. The campaign should address the lack of awareness about menopause, remove taboos and fight stereotypes. 

The idea is an application for tracking menopause, its symptoms and consequences. This application helps to control the mainmenopause symptoms using a calendar, find people who are experiencing menopause, and read helpful articles on the subject.

Application advertising campaignfocus on removing social stigma. It aims to supportpeople with menopause. It is built on the icons of the mainmenopause symptoms.

Thank you for your attention!

Idea, design and concept by Barbara Isaeva

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