Barbara Isaeva's profile

Package design GEN Farma



GEN FARMA Pack design сoncept 

CLIENT
GEN Farma specializes in producing effective, reliable, and high-quality alternatives to expensive original medications. With a strong focus on delivering value and affordability, GEN Farma offers a trusted alternative for patients seeking cost-effective options without compromising on quality.

TASK
The task is to develop packaging for foreign-produced cardiovascular medications to be sold in major pharmacy chains, private and public hospitals, and clinics.

SOLUTION
The packaging of medications should not repel or evoke negative emotions, which is why I decided to mitigate any negative associations by incorporating bright color accents on the front side of the boxes. The design was based on an image of a pill, specifically its two sides, which, through gradient filling, form different pattern systems.

Thank you for your attention!
Idea, design and concept by Barbara Isaeva
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Package design GEN Farma
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Package design GEN Farma

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