After cancelled and online editions Laracon EU was finally able to come back with a live event. Laracon EU is all about building the best technical products possible. In 2017 I designed a new identity including a custom typeface and graphics focussing on connecting flexible building blocks within a framework. Inspired by the subject of the event, Laravel, an open source php framework. The campaign of 2022 focussed on focussing, showing the contrast between feathery bokeh and sharp lines within a defined building system. Just like each talk focussed on a different part of the Laravel grid.