McValue Breakfast and Lunch
Challenge
For the average executive,cheap breakfast and lunch options sprout daily in the foodie nation of Singapore. For the McValue Breakfast and Lunch segments, competition became a little hard to swallow.
Idea
Own the weekdays! We made that our task and employed humour to remind Singaporeans that McValue Meal is a delicious way to save.
Challenge
For the average executive,cheap breakfast and lunch options sprout daily in the foodie nation of Singapore. For the McValue Breakfast and Lunch segments, competition became a little hard to swallow.
Idea
Own the weekdays! We made that our task and employed humour to remind Singaporeans that McValue Meal is a delicious way to save.
By giving Mondays to Fridays their very own voice, we gave drivers a little distraction from bumper-to-bumper traffic and a delicious incentive to grab a brekkie.
Steve, an executive. His smokin’ hot boss. A one-way infatuation told in two parts over breakfast and lunch.
