Budget Direct Singapore
This spot's written with a little Singapore slang
(Solid Lah = awesome, Chop Chop Kali Pok = localised version for chop chop)
This spot was conceptualised in English with the positioning 'when you have it, there's no need to show it'
It was then translated for the Chinese market.
A tribute to the ever-hungry, ambitious spirit that turned Singapore from a back-water port to a modern metropolis.
Ambition is the main ingredient for this burger.
National Environment Agency
Dengue fever is a cause for concern in tropical Singapore.