Produce a drinks brand using the key values and themes extracted from a booklet of information.
The person who filled in the booklet which I was given spoke four languages and was seemingly well-travelled and culturally aware, so I chose to represent this through a range of spirits; one spirit for each of the languages they spoke. There was Norwegian Akvavit, French Cognac, English Gin and Swedish Renat.
I used the theme of travel and maps to tie together the concept of having four different spirits from around the world and called the brand 'Mother Tongue' as it related to both speaking and drinking.
Six key words which I felt summed up the character of the person whose booklet I was working from.
