2010: Jakarta, ID
COMPETITION PROJECT
Creative: Gabriel Latupeirissa
This was a re-design logo contest, that aimed to represent the spirit of Indonesia’s fashion industry with modern and international fashion taste. The new identity I proposed illustrates the richness Indonesian local heritage, which was made by creating typography. It was inspired by tradtional local fabrics pattern, found in Tenun Timor, Ulos Batak, Songket Palembang and Batik Jawa. Combined with Century Gothic Bold that portrays modern taste of fashion industry.