Hyperfine Academy operates under the belief that we should celebrate the big differences that small changes can make, and we should always be striving to learn and grow. The Academy teaches Revit, ARE prep and other design related topics. Target audience is students and young professionals in the architecture or engineering fields; particularly those with an interest in software, technology, construction methods, sustainability, and studying for the ARE. The contrast of light and heavy sans serif fonts reflects the creative, modern outlook of the audience, while the use of the outline font adds a bold, graphic element to the identity. The brand comes to life with the use of bright colors against a background of deep navy, warm gray, and crisp white. Bright blue, orange and pink lend themselves to the fun, modern feel of the brand, while separately representing different areas of the company – blue for architecture, orange for the academy and pink for philanthropy.
