Grow plants with sound

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GROW PLANTS WITH SOUND

Client: LettUsGrow, Wavelength
Category: 2D, Illustration, Motion Design

Story – Message: LettUs Grow is a team of growers, engineers, plant scientists, software developers and business experts, who all care deeply about food and the environment. Together they design and build aeroponic technology and farm management software for indoor and vertical farms, believing careful innovation in farming can make the world a better place.

Concept: Aeroponics commonly uses nozzles to create mist. However, technical complexities and issues with maintenance have prevented aeroponics being successful in larger scale agricultural applications, such as greenhouses. The method is well-received as it's growing plants without soil. Instead, roots are suspended in the air and irrigated with a nutrient-dense mist. The concept dives back into the connection between 'nature emotion' and a friendly sustainable visualization of the technology that might sound complex, but actually is very logical and easy to understand. Although the first approach had more of a drawn look and feel, LettUs Grow felt a more 'clean' version was the way to go. The end-result is friendly to watch and easy to understand, with a smiling end.

Mood: Plants, nature, sound, agriculture, vertical farming, technology, aeroponics, sustainability, green, floral.