OXFORD KNIGHTS
Commissioned branding project
The Oxford School is a British institution that first opened its doors in 1984, providing English language courses to children and adults. As time passed, the demand for a regular school grew and as a result they started to provide programs for Pre-K, Primary School, Middle School and High School. In 2000, The Oxford School built its first building known today as Edison Park, Transistmica in Panama City.
The Oxford Knights are 1 of 3 schools under the SCALA International Schools umbrella that we were grateful to create athletic identities for. The Other 2 that round out the school district are: SCALA Jaguars and IC Falcons.
Core Brand Values
— Responsible
— Reflective
— Confident
— Creative
— Motivated
Project Goals
Project Goals
1. Establish a strong & unique visual identity for the School’s new athletic program that resonates with the wide age range of students, parents and the school community alike for years to come.
2. Create a Knight mascot that looks professional, powerful, clean & bold but striking a balance of cartoony & aggressive to appeal to the wide age range of students.
3. Establish an aesthetic for a logo system that’s cohesive and allows for future brand assets to be created seamlessly.
4. Evokes school spirit and pride.
Brand Traits
Bold / Confident / Powerful / Friendly / Proud
Project Scope
— Brand Logo System & Identity Design
— Mascot Design
— Custom Type
— Apparel Design
