Concept
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We wanted to do a playful approach with the profile as a contrast to
Opera til Folket is opera for the people and not for the cultural elite.
Colors
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The main colors, black and white, in the profile are borrowed from
photocopied leaflets which were, and still is, used to promote
underground concerts. We've also included a red color that's taken
from the typical red velvet stage carpets.
Inspiration
Business cards
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To incorporate a bit of playfulness we made a small puzzle.
Posters & Adshells
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Posters that grab your attention by playing on the extremes of opera.
These posters are for a weekly concept hosted by Opera for alle at Pigalle,
but they could easily be translated to cover a specific opera.
Romance, comedy and murder — all presented in a beer glass.
Details from the different posters.
Facebook page
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