The initial idea of bringing spreads to a gourmet level ultimately resulted in a completely new product line: a world first in the form of spreads from the Alps with a vegetable content of around 80 percent, native oils and Lungau Tauern rye. »Wos Guad’s« only uses ingredients that grow and are produced in the Alpine region and bears the EU organic logo.
For the graphic design of the »Wos Guad’s« vegan organic spreads, we developed a design language based on round elements: In the center – integrated into a circle – are the Alps, the different colors ensure the differentiation of the product types. The main ingredients are then presented in such a way that they take up the round shape. The product design of »Wos Guad’s« is supplemented with nature-related illustrations. Enjoy Alpine Taste!
For the graphic design of the »Wos Guad’s« vegan organic spreads, we developed a design language based on round elements: In the center – integrated into a circle – are the Alps, the different colors ensure the differentiation of the product types. The main ingredients are then presented in such a way that they take up the round shape. The product design of »Wos Guad’s« is supplemented with nature-related illustrations. Enjoy Alpine Taste!
