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Summary
Reponos is an IT consulting firm that also provides cloudbased solutions. The company uses digital technologies to create new, or modify existing, business processes, culture, and customer experiences to help their clients meet rapidly changing market requirements.
The company had outstanding quality services and needed an identity that would translate their skills into a more business-oriented, yet simplified language.
Be++er design studio helped Reponos clarify their message, their values and create a distinctive, consumer friendly image.
Reponos is an IT consulting firm that also provides cloudbased solutions. The company uses digital technologies to create new, or modify existing, business processes, culture, and customer experiences to help their clients meet rapidly changing market requirements.
The company had outstanding quality services and needed an identity that would translate their skills into a more business-oriented, yet simplified language.
Be++er design studio helped Reponos clarify their message, their values and create a distinctive, consumer friendly image.
The problem
Reponos operates in a technology environment and has extensive knowledge of the all technical aspects related to their products and services. On the other hand, the company’s goal is to provide services to SMEs owners who have little or limited knowledge of IT solutions and technologies.
The strategy
A deep research of Reponos’ market, industry’s common trends, competition and target group provided fundamental insights that helped to make confident design decisions.
Reponos was reborn as a unique brand that can be trusted and speaks the language of their core audience. The entire identity was built based on simplicity. The information architecture and brand's tone of voice communicate a clear and easy to understand message. The type family Work Sans that bases loosely on early Grotesques together with bright colors create a bridge between technology and business.
The unique symbol represents the letters 'r' and 'p' and is based on simple shapes, including rectangle, that also represent storage of information. It tells the story of a simplification. Helping busy business owners gather all their tasks and transform them into a simple digital process.
Reponos was reborn as a unique brand that can be trusted and speaks the language of their core audience. The entire identity was built based on simplicity. The information architecture and brand's tone of voice communicate a clear and easy to understand message. The type family Work Sans that bases loosely on early Grotesques together with bright colors create a bridge between technology and business.
The unique symbol represents the letters 'r' and 'p' and is based on simple shapes, including rectangle, that also represent storage of information. It tells the story of a simplification. Helping busy business owners gather all their tasks and transform them into a simple digital process.
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