RavenRova.com Home Page Desktop and Mobile Views

User Site Map

User Origins: Internet Search and User Types URL

Top Two Sources

User Site Map

User Origin: Referral Sites

WebBikeWorld.com #1 Referral Site

The Raven Pants are ranked #1 textile pants.

User Site Map

Possible actions after viewing product:

1) Add To Cart or Buy Now

2) Size Chart View

3) Ask a Question

4)Scroll/Shop More Products 

User Origin: Email List 

User Site Map

The Cart 

Two Options: 

"Add To Cart" titled CART

"Buy Now" Express Check Out with ShopPay

Both choices result in order detail screen, finalize with order confirmation message.

RavenRova.com User Navigation & Taxonomy

LoFi hand sketched diagram

Based on site data since 2019 and audits/customer service interactions. 

Broad Categories: Shop, Scroll, Seek Help/Info, Search

RavenRova.com Shopping UX/UI

Collection, Product, and Cart User View

Detailed Cart & Check Out UX/UI

Express Checkout with ShopPay requires verification. 

Optimized for mobile UX. 

User may also login to their account. 

No verification required. Info is saved.

Guest Checkout is a third option.

Chat and Ask a Question UX/UI

The most common question: What's my size ?

This is the #1 barrier to entry or reason for abandoned cart

Implementing the chat in 2020 increased the conversion rate by 50%

Ask a Question is located on the product page, 

the user stays on the product page. 

RavenRova.com Security & Data Management

RavenRova.com utilizes Shopify as the backend for payment processing, customer data management, and inventory data management. Online shoppers as a cohort have built a high level of trust in Shopify. 

Raven Rova leverages this trust and positive feedback loop to create an efficient, easy to navigate shopping experience. 

The UX/UI design and navigation is 100% original, designed and built by Karleen Eberle. She contracts a senior software engineer when needed.

RavenRova.com is ranked within the top 10% of all stores launched with Shopify in January 2018. This project shows the third major iteration of RavenRova.com.