Peugeot 307 Coupè cabriolet. Weather forecast lines.
The payoff of the Peugeot 307 'Esprit Libre' is synonymous with breaking conventions.
However, since this brand has several models - sporty, city and family - we were asked to create a strong visual format that was also adaptable to the different market segments.
However, since this brand has several models - sporty, city and family - we were asked to create a strong visual format that was also adaptable to the different market segments.
The creative response was to use visual conventions related to travel, city and weather, each associated with a specific feature of the 307 models.
Peugeot 307 Station wagon. Roadmap signs.
With its iconic, minimalist styling, the 307 coupé sweeps away the isobaric lines of high and low pressure, not giving a damn about weather forecasts
The sedan leaves the tangle of underground lines behind, while the hatchback takes the journey in total freedom not caring what kind of road it will take.
Peugeot 307 Hatchback. Subway lines.
These subjects were made especially for the campaign by creating 3D models of the cars in order to rotate and shape the bands around the cars as if in a wind tunnel, an effect that lends dynamism to the composition and accentuates the rebellious spirit of the brand.
A few months after the release of the campaign, Peugeot asked us to adapt the format also for the Roland Garros sponsorship. So, with the same approach, we see in the latest subject the limited series of the 307 Australians, messing up the lines of the red court.
Right: Peugeot 307 Coupè cabriolet. Australian edition
